He praised Asim's debut 'Pakistani cinema has long struggled to match its Indian cousin’s commercial reach, but this impressive debut from Asim Abbasi feels like a sound bet, and even quietly revolutionary in places.' Mike Cahill of The Guardian gave it 4/5 stars.

Critical reception Ĭake was released all over Pakistan on 30 March 2018 with highly positive reviews from critics.Īreebah Shahid writing for Bolo Jawan praised the film's direction and the performances of the female protagonists, stating, 'Cake stands tall among the films that Pakistan can rightly take pride in and showcase for a wider, international audience.' The film was made available as VOD on Netflix in May 2019. The cast of the film toured Bradford where they visited Radio Sangam, Odeon cinema Leeds, Trafford Centre, star city and various other places for film promotion. The Film is the first ever Pakistani film which had its premiere at Leicester Square London with national and international media covering the Event. One-takes are not used in films often, worldwide, so this was quite an experience for us.'' Release Promotions In an interview, actress Aamina Sheikh who played Zareen, share that experience ''That one-take scene was not only about the actors moving – it’s about the lights, camera crew, location, frames and all the invisible figures.

In a first for Pakistani cinema, the climax scene of the film is a 10 minutes continuous, one take shot with no edits, spanning multiple rooms and multiple characters. The majority of the filming has been in Karachi and interior Sindh, as well as London.

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